Detect. Monitor. Engage.
Media Bias has real world consequences.
We have the tools to address it.
Media Bias is bad for business.
Biased reporting destabilizes society by pulling us apart with ever more polarizing points of view.
The cost to society is vast: lost business opportunities, decreased academic collaboration and less innovation.
We must tackle media bias if we want to protect prosperous, democratic societies that depend on a fair and free press to educate its readership, not manipulate it.
Reporting & Analytics
We produce periodical and on-demand reports investigating news outlets for bias on predefined topics.
They educate readers and promote accountability, but can also be used by the publications themselves to monitor adherence to their internal guidelines.
Real-Time Monitoring
A timely response is crucial when trying to prevent a false narrative from taking hold.
We scan news coverage daily to flag for patterns of misinformation and bias and alert advocacy groups so they can take take fast, decisive action.
Training & Prevention
Exposing harmful patterns in reporting goes a long way towards weakening its impact.
From Pre-bunking Campaigns to Bias Prevention Courses and Media Guidelines, we provide training materials to empower readers and equip journalists with the tools to recognize and avoid bias.
Research Tools
We create collaborative research opportunities based on thousands of classified articles in order to advance media bias detection and prevention together.
Bias thrives in the shadows. It’s time to turn on the lights.
On a global scale, even reputable news outlets often rely on selective facts, biased sources, and slanted language.
This create public perceptions that are harmful, threaten our prosperity, our prospects of doing business, and our ability to innovate together.
Being bombarded with biased messaging designed to elicit strong emotions day after day divides people and weakens democracy.
Media Bias leaves us all worse off and Readers didn't sign up for this.
It's our mission to expose unbalanced reporting, patterns of omission and hidden agendas so that Readers can recognize them and resist the push toward extremes.
From Hunch to Hard Numbers
Artificial Intelligence meets Human Intelligence
We combine research with Natural Language Processing and generative AI to scan and analyze media content for bias and violations of editorial guidelines...
... then translate those insights into actionable products like Real-Time Alerts with Custom Engagements, periodical Bias Reports, Prebunking Campaigns, Communication Packs and more.
Why it works
Readers are unequipped to filter out the daily onslaught of one-sided messaging. But Studies have shown that simply exposing the the patterns of bias in reporting an issue weakens the hold of harmful narratives.
Our own investigation of coverage around controversial topics shows that engaging with news outlets about missing context and bias works - but only if it is ongoing and specific.
This is why we set up a system of Real-Time Alerts with Custom Responses so no bias goes unaddressed.